Tone Words
Luxurious, Authentic, Clean
Category
Visual Identity Branding
Ambrosia a multi-cultural tea emporium that ethically sources tea leaves from international regions and ships packages to customers. It's a fictional online company with a subscription-like ecommerce.
Deliverables created were a branding standards guide, a logo, ephemera and a website. My role was to design packaging and the overall aesthetic for the branding standards guide. Credit to team: Jennifer duong & Darbi Bradberry.
The packaging was made to resemble the different regions of which the herb for the tea originate from while giving it a consistent feel and pattern across bags of loose leaf tea to packaged bottles.
Pushing the brand forward, it was important to give the concept of luxury but at the same time make the brand feel open and natural. In our brand standards guide, we felt that photography and the font tied those concepts together.
